Privacy policy

1. Important information and who we are

2. The data we collect about you

3. Age verification and age-verified delivery for restricted products

4. How is your personal data collected?

5. How we use your personal data

6. Disclosures of your personal data

7. International transfers

8. Data security

9. Data retention

10. Your legal rights

11. Glossary

Introduction

Welcome to the Tramontina United Kingdom Limited’s (known in this document as Tramontina UK) privacy policy.

Tramontina UK respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.

1. Important Information And Who We Are

Purpose of this privacy policy

This privacy policy aims to give you information on how Tramontina UK collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletters, take part in a competition or buy online using this platform and use your credit card details.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller

Tramontina United Kingdom Limited is the controller and responsible for your personal data.

Company registration number is: 10105414

Registered office address: Cannon Wharf Business Centre, Space 411, Pell Street, London SE8 5EN, United Kingdom

VAT number is: GB238399955.

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our DPO in the following ways:

Full name of legal entity: Tramontina United Kingdom Limited

Email address: dpo.tuk@tramontina.com

Postal address: Cannon Wharf Business Centre, Space 411, Pell Street, London SE8 5EN

Available during normal business hours Monday through Friday 09:00am to 05:00pm.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review. This version was last updated on 17/03/2026.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name and last name.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Profile Data includes your username and password, purchases or orders made by you, and preferences.
Usage Data includes information about how you use our website, products and services that is held by our commerce platform Shopify.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. Age Verification And Age-Verified Delivery For Restricted Products

WHEN PURCHASING KNIVES OR OTHER AGE-RESTRICTED PRODUCTS THROUGH OUR WEBSITE, WE ARE LEGALLY REQUIRED TO VERIFY THAT THE PURCHASER IS AT LEAST 18 YEARS OLD IN ACCORDANCE WITH THE OFFENSIVE WEAPONS ACT 2019.

To comply with this obligation, we may verify your age before processing your order. This may involve checking your name, address and date of birth against publicly available records, using age-verification service providers, or requesting proof of identity such as a passport or driving licence. The data processed may include Identity Data, Contact Data, and identification document details where required.

For deliveries containing age-restricted items, our delivery partners may also verify that the recipient is over 18 at the time of delivery (for example, through a “Challenge 25” process). Delivery providers may process limited information necessary to confirm that an age check was carried out and may act as independent data controllers where required by law. For more information, see Age-Restricted Products Policy.

4. How Is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your personal data by filling in forms when you use our website or otherwise.
Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
Third parties or publicly available sources. We will receive personal data about you from various third parties included in our cookie policy.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.

We will request your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

Purpose	Data Categories	Legal Basis
Registering you as a new customer	Identity, Contact	Contractual necessity
Processing payments/orders	Identity, Contact, Financial, Transaction	Contractual necessity & legal obligation
Sending marketing communications	Identity, Contact, Marketing	Consent (opt-in)
Improving website experience	Usage, Technical	Legitimate interest
Fraud prevention/security	Identity, Transaction, Technical	Legitimate interest
Compliance with legal requirements	Identity, Contact, Financial	Legal obligation

For marketing and non-essential cookies, we require explicit consent before processing your data.

Marketing

Your decision to receive Tramontina UK newsletters and marketing communications will provide you with personalised content, new product information, exclusive offers, cooking demonstrations, upcoming events, and promotions.

Promotional offers

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

Third-party marketing

You are in control of your data and can manage your preferences at any time. Please be assured that we will not pass on your details to third party organisations for their own marketing purposes without your permission.

Opting out

You can stop receiving our marketing communications at any time. Our emails and other communications contain opt-out options. In any event, if you would like to stop any of our marketing activities, please email us at dpo.tuk@tramontina.com. We will process your opt-out as soon as possible, but in some circumstances you may receive a few more communications until the opt-out is processed completely.

Cookies

Our website uses cookies to enhance your browsing experience. We classify cookies as:

Strictly Necessary Cookies – Essential for site functionality (e.g., login, checkout)

Analytical Cookies – Used to analyse website traffic (requires consent)

Marketing Cookies – Used for personalised ads (requires consent)

If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Non-essential cookies are disabled by default. We require your active opt-in consent before enabling these cookies.

You can change or withdraw your consent at any time via our Cookie Preferences Page. For more details, see our full Cookie Policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for